Wednesday, 11 May 2011

Superdrug BeautyCard Event & Launches

I just don't know where to start... There is so many new launches and treatments to write about! First of all, apologies for the rubbish pictures - Low lighting and I stupidly left my camera at home. Moving on, I guess I will start off with the venue - The Superdrug BeautyCard launch took place at the beautiful Haymarket Hotel, near Piccadilly Circus. All the stands/treatments were situated around The Swimming Pool.

The first stand I had visited was by LASH false eyelashes from Superdrug, launching on 6th July. Here they applied some false eyelashes of my choice - I opted for Volume, Edition 20 (FOTD and pics in a separate post). The special introductory price is £3.99 for the natural ones and £4.99 for the double volume lashes, until 2nd August 2011). I think there are 8 different lashes in the range.

Next I visited the Andrea Fulerton stand to get my nails done (pics in a separate post once again). I had the wonderful opportunity of meeting the lovely Andrea Fulerton herself and got a photo taken with her. She was an absolute pleasure to talk too and told me about the new "Mock Croc" crackle polishes (in black & silver) that are launching soon!

I went to the Fashionista stand which is a new brand launching in August 2011 which is based on the Inglot/Bobbi Brown freedom palette idea. They have a huge variety of eyeshadows, blushers and nail polishes and they will be working with top British designers who will be designing palettes for them! Fashionista use the same manufacturers as Accessorize makeup. The picture on the end is actually their gel eyeliners, which has an interesting brush function.

There are also two new skincare ranges coming up - The Beauty Parlour (reminiscent of Soap & Glory) and Ooh La Spa! (reminiscent of The Sanctuary Spa). The latter is the new premium spa range for Superdrug, launching end of May.

GOSH are also releasing new matt nail polishes and glitter for nails. They have 10 different shades of glitter. MUA makeup will also be launching a professional range - Priced between £1.50 and £4.00. They will be releasing everything except lip products (more focused on perfecting the skin tone and adding colour to eyes & cheeks) and it should be launching around June-July'ish.

And finally the BeautyCard - Which launched today! Superdrug wanted to offer more opportunities to earn points through special promotions than handing out more than 1 point per £1. You can see the list of opportunities to gain points in the picture below! Superdrug will also be giving out 50 bonus points for every £5 spent on Superdrug branded products in store (until 7th June) to celebrate the launch.

We also got handed a goody bag at the end of the event/launch containing a mixture of miniature travel-sized products Superdrug stock, as well as one pair of their LASH false eyelashes and The Beauty Parlour's "Boob tubes in a box" firming cream.
Ps. Thank you for the invite Superdrug :)

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